Resources

Research Explorers is a long-time leader in ethnic market research.

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For additional information on marketing research and focus group:

www.qrca.org - Qualitative Research Consultants Association : Educates and provides information on qualitative research techniques.

www.quirks.com - QUIRKS : Online companion to Quirks Marketing Research Review with over 1000 market research case history and technique articles.

For data on African Americans and other ethnic groups:

www.fedstats.gov/ - FedStats: Gateway to statistics from over 100 US federal agencies includes health, census, industry, demographic, and economic trends.


www.selig.uga.edu - Selig Center of Economic Growth: Reports on America's minority buying power.

www.census.gov/pubinfo/www/NEWafamML1.html - U.S. Census Bureau: Minority Links for population, households, and economic data.