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For additional information on marketing research and focus group: - Qualitative Research Consultants Association : Educates and provides information on qualitative research techniques. - QUIRKS : Online companion to Quirks Marketing Research Review with over 1000 market research case history and technique articles.

For data on African Americans and other ethnic groups: - FedStats: Gateway to statistics from over 100 US federal agencies includes health, census, industry, demographic, and economic trends. - Selig Center of Economic Growth: Reports on America's minority buying power. - U.S. Census Bureau: Minority Links for population, households, and economic data.